I'm a writer, creative director and strategist with over 20 years experience in marketing and music. I got my start in the late 90s at Spin Magazine, where I interviewed lots of bands, wrote lots of words, saw lots of shows and stole lots of beer when no one was looking. I then joined the Brand Creative team at VH1 as Editorial Director, where I drove the network’s messaging strategy across all global marketing campaigns and tentpole events. In 2018 I landed in my current role as Director of Brand Copy at Fender, where I have the incredible privilege of leading the brand voice and creative vision for one of the most iconic guitar-makers on the planet.

I’m named after a KISS song.